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THE FIFTIETH ANNIVERSARY of the FIAT 500

NRMA MOTORFEST, SYDNEY 2007

 

To all those Fiat 500 owners who took the opportunity to join us in the celebration of 50 years of the model at the 2007 NRMA’s Motorfest in Sydney.

 

You may not have realised it at the time, but in your own way you have contributed to a small piece of automotive history.

Our display on Australia Day was the first in the world to celebrate half a century of the remarkable little car we have come to know affectionately as the Fiat Bambino. In short, we beat everyone else to the punch; not by choice, but by coincidence.

By utilising an existing event with media coverage, police control, street closures, insurance liability and a proven format, we were assured of good crowd attendance and facilities that no single car club could ever hope to achieve. This was John Di Rocco’s “eureka” moment. Without his forethought, it would never have got off the ground. It was an opportunity too good to miss. John convinced Stephen Knox from the NRMA that the featured model for 2007 just HAD to be the Fiat 500. We eventually received the “nod” around mid 2006. All we had to do now was “organise a few cars and just turn up”. Easy. We hoped for 30 cars, expected 20, but in the end had 54 cars registered.

 

It took 6 long months of negotiating, designing, planning, begging, cajoling, organising, fretting, panicking, pleading, writing letters, going to meetings, emailing, winning, losing, relenting, cancellations, replacements, laughing, crying, and insomnia before it all came together.

 

Before I knew it, I was dragging my bones out of bed after another sleepless night for the drive into the city for the big day. I jumped into Buzz, so that my interstate friends driving my Commodore could follow me to the appointed assembly area. We were there at 6.45am and within minutes cars started to arrive.

The emotions I felt, as the assembly area started to fill will never be forgotten. In no time there were Fiat 500s lined up on both sides of the coach-parking bay in Darling Drive. As many people commented – we had never seen so many Fiat 500s together in the “flesh”. By 7.30am, most of the cars had arrived (some actually having arrived an hour earlier, and finding no-one there, went for a coffee!). Talk about keen!

 

The grand plan was that John Di Rocco & myself would act as “tail end Charlie” in the support vehicle – my Commodore (which is actually an “honorary Fiat 500” after the Eclipse Run to South Australia in 2002). John would video the departure, jump in the Holden with me and we’d overtake the convoy to arrive at Aurora Place first in time to direct the cars to their appointed positions. Great plan!

As John clipped up his seat belt he commented how smoothly the assembly had gone. I agreed, then replied “but now comes the hard bit”. Those words would soon haunt me.

 

On the dot of 8.15am, Leo, in his 695 led the convoy of Cinquecentos away, with their “FIAT” and “50th Anniversary” flags flying in the breeze.

Passing traffic actually stopped to let the cars get proceed. Videoing completed, we were in the Commodore and away in pursuit of the Fiats – well for the first 50 yards until we caught the very first red light at the end of Darling Drive which stayed that way for an agonisingly long period. We eventually left Darling Drive in a trail of tyre smoke. By the time we caught up to the Bambinos, they were passing the Town Hall where George Street reverts to a single lane, making overtaking impossible. Bummer. Plan “A” was out the window.

Instead of being at the display area to help Lino organise the parking, we were stuck in virtual peak-hour traffic – at 8.30am on a public holiday!

John phoned Lino to tell him the bad news as we crawled all the way through the city. Poor Lino would be on his own. Things were looking grim. John continued to video as we crept from red light to red light. Asking me to say something, it was almost impossible to avoid profanity.

Eventually we arrived at the corner of Phillip and Bent Streets to witness the last of the cars bumping up over the gutter and onto the footpath, courtesy of strategically placed sandbags. Lino, with the help of some of the drivers and officials from the Motorfest (who’s help I didn’t think we were getting) had pulled it off. I was completely blown away. The “grand plan” that I believed would take an hour to implement had been short circuited to just 15 minutes. By 9.00am, all the cars had been positioned – an hour ahead of the NRMA’s deadline.

As I turned the wheel to enter Bent Street, an official stopped me. “You can’t go in there!” said the official. “But I’m organising this display and this car is needed as a support vehicle!” “Sorry, but you’d need a pass and besides, there won’t be any room for you!” I replied that seeing as we were actually several cars short, there would be room and that Stephen Knox (the “main man”) had “given it his blessing – (well “SORT OF” I thought). “Sorry, but without a pass you can’t come in. Do you have a pass?” “Um yeah, but its on my Five Hundr…...” Just then I looked at the passenger seat, and there poking out of an opened envelope was the corner of a pass that had been returned that very morning. It was a miracle. Someone “up there” was looking after me. “Ah yeah, here it is” I said as I presented the magic pass! OK then, you can enter, but the police won’t let you stay long!”

I HAD to stay long…..all day in fact, so I went to one of the police officers on duty at the corner and explained the situation as I had to the official. My fake “NRMA Motorfest FIAT 500 support vehicle” stickers must have convinced him and he granted me permission on the proviso that I may have to move it later on. I gladly left him my mobile number under the wiper and went to join the celebration.

NOW the “hard bit” was behind us. The rest of the day was ours to enjoy (yeah, “right” again!).

Tony Potter from South Australia, who had driven my car “Buzz” in the convoy, offered me a seat in the café on the corner and a cup of coffee. “Be right there!” I said (as I just had a “couple” of things to attend to).

Tasks completed, I returned to the café for my coffee and a bit of breakfast. It was 11.00am – two hours later!!!

It was amazing. As I sat there with a 90-degree view, all I could see was Cinquecentos - of all colours. It was as delightful a sight as you could imagine. It was like a beautiful garden with all the various colours, but they were “my babies” – all Fiat 500s! For a fleeting moment I was in Roma. Was it the caffeine from the cappuccino, the lack of sleep, the adrenaline still pumping through me or a combination of all three?

Breakfast consumed, it was time to take a few photos. But there were so many people enjoying the cars that a clear shot was impossible. I tried again several times throughout the day but the enthusiastic throng was continuous – even at 5.00 o’clock when we were trying to leave.

My day was a series of meetings with people who had contacted me prior to the event, fascinated public, media representatives, industry “heavies”, celebrities and fellow Bambino owners who just had to share their delight with the day – including inter-staters who flew down to see the show even though their cars had not been completed in time. It was a surreal, heady mix. The day just flew by.

One of the 50th Anniversary flags was selected and everyone who wished to was allowed to sign it before its trip to Garlenda in Italy for the official celebrations in July. Cartoonist Warren Brown, who accompanied Lang Kidby in the Peking to Paris recreation sketched Lang and wife Bev in their car. We now had a work of art on our hands. An invaluable piece of automobilia – AND WE ARE GOING TO GIVE IT AWAY!!!!!!!!!!!

The last item for the day was a group photo. Once again fate came in to play. By chance I had the signed flag in my hands. It was quickly unfurled to immortalise the moment forever.

 

By 5.00 o’clock we were all pretty exhausted. It had been a 12 ˝ hour day so far and it was time to leave, but the crowds just kept rolling in. Even a few blips on the throttle wouldn’t shift them. They were there to see the Fiat 500s, and by crikey (“by jingo!”) that’s what they were going to do!

Amusingly, the official who had pulled me up at the entrance that morning recognised me now driving “Buzz” and cleared a passage through the crowd in a most animated way. I smiled and thanked him – what a great guy!

 

To all of you who joined us on the day, I can’t express in words the emotions that are still coursing through me and the gratitude which I owe you. Thank you SO MUCH for your timely arrival, your co-operation, your enthusiasm, your beautifully presented cars and your fellowship. But most of all for your smiles! It was a once-in-a-lifetime event and the memories will live with me for a very long time.

Looking back, the day just seemed seamless – it just flowed along. I reckon Dante Giacosa was looking down on us, pulling the strings - after all, they were HIS babies too!

 

THE DINNER

The following evening found us at Club Marconi for the 50th Anniversary Dinner. Some 70-plus Bambino owners and enthusiasts were there for a feed, to listen to guest speakers, enjoy the entertainment and a bit of dancing.

Somehow I found myself in the roll of MC. I was thrown in at the deep end. Wal Glading is NEVER around when you need him! Ha ha! Somehow I stumbled through it – handing microphones to the wrong people, forgetting names at the vital moment – you name it – I did it.

The food was fantastic – Italian naturally, but you’ll have to ask John to pronounce it in his best Italian!

I can handle “hey, Cinquecento, grazie, pisano!” but that’s about my limit (AND I don’t even know what it means!).

Our first guest speaker was Joseph Toro from Ateco who gave us a bit of a “heads up” about Fiat’s long-awaited return to our fair shores; the models that WILL be released here in the next 12 months – INCLUDING the New Fiat 500, and the reasons they pulled the pin in 1989.

He went on to thank US for keeping the faith, for maintaining our Fiats and keeping the marque alive in the country. It was our enthusiasm that apparently contributed in a small way to the company’s decision to return. It was heart-warming news indeed and certainly made up for that very long “winter” when new Fiats were nowhere to be found here.

Lang Kidby (of Peking to Paris fame) was our other guest speaker for the night. Lang is soon to set off on a trip around the world in a Bambino. Yes, you heard me, a FIAT 500. No back up, very little in the way of spares, but with heaps of grit and determination. His anecdotes from his previous adventures and his plans for future “challenges” were mesmerising. He is a real adventurer. The tougher the challenge, the more he likes it. His wife Bev, is always at his side: sometimes even in front (as in the World War 1 Vickers Vimy replica that they built and flew from England to Australia!).

 

Tina Petroni was our entertainer for the evening and she soon had a mob up on the floor to finish off the night.

 

What a weekend. It was just like the heady days of the early 1970s when I was a new member of the Club. Let’s hope the momentum continues!

 

In conclusion, I would like to take the opportunity to thank our sponsors:

FIAT CARS Australia – for the caps and FIAT flags

NRMA – for the keyrings

THE FIAT CLUB of NSW Inc - for the 50th Anniversary flags, brochures and all the sundry expenses from running such an event

REBEL GRAPHICS (screen printers) - for the stickers, ‘fridge magnets and coasters

PRODATA – for all the “office work”

LA FIAMMA – for the early promotion of the event

PLATINUM PRINTING – for poster distribution

Without their generosity, the event would never have happened, so please support these companies should you ever require the need for such services.

 

Thanks and regards

Alan Steele

John Di Rocco

Leo Di Rocco

 

 


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